White backgrounds and shadows under the letters gave the element volume, making the symbols more similar to the game’s characters. The red outline indicated the fruits and berries featured in the arcade. Smoothing the corners in the background also emphasized the peaceful plot of the game. Blue is considered more masculine and militant, while the orange-yellow palette successfully accomplished the task of attracting attention. The goal was to attract not only male but also female and child audiences, as well as gain the trust of parents. The game was initially conceived as a pacifist, without violence or wars. The blue background was replaced with an orange one, and the bend was removed. The hyphen between the parts of the word was removed. The Japanese Pac-Man retained its original name Packman, creating an association with consuming food. The logos for different countries had slight differences. The Pac-Man game began to spread simultaneously in Japan by Namco and in America by Midway. The emblem resembles a candy logo, hinting at Pac-Man’s consumption of the elements. The berries are bonuses that appear on each level twice for about 9 seconds each, and players must try to eat them within that time. In the upper right corner of the logo, two cherries serve as decoration, which is also an element of the game. The rainbow-shaped bend indicates the protected, fairytale world that exists within the game. Its placement in the form of a stripe demonstrates the path that Pac-Man follows. The background is in the color of the maze field. The other symbols represent the dots in the maze and the ghosts that must be avoided. The letters of the inscription are yellow, like the game’s elements, and stylized as the arcade’s characters. Changes were made for English-speaking audiences to prevent children from transforming the first part into a curse word. Interestingly, the original name sounded like “pakuman” (Pack-Man) and was an imitation of chewing sounds in Japanese. The character collects elements until it swallows them all or encounters a ghost. The word “Pac-Man” can be translated as “pack-man.” In fact, it is a smiley face capable of consuming (or “packing”) yellow dot-like cubes arranged in its path. The logo of the testing period consisted of the maze’s name on a blue background. In 1979, Pac-Man was being tested, and a beta version was released. The essence of the game is for the main character to consume 244 elements on his path and score a maximum of 14,600 points. One thing is clear: The “Pac” is now all the way back.Pac-Man is a Japanese arcade game in the form of a maze developed in 1979. So, what could the “big, secret stuff” be? A complete overhaul of the uniforms? A special faux-back look that brings back memories of the Dominique Wilkins Era? An actual, real-life giant red Pac-Man? Obviously, the safe bet is on the Hawks unveiling new uniforms soon, but it really could be anything. The snippet from Hawks CEO Steve Koonin below says it all: Now, it appears that the Hawks have decided to fully embrace the “Pac-Man” logo by not only using it as a primary logo, but as possibly something more. As a reminder, here is a comparison of the old and new “Pac-Man” logo From the team’s center court logo, to replacing the old alternate logo on the shorts ( before and after) to the icon of the team’s entertaining Twitter account, the “Pac-Man” logo has been front and center during the team’s extremely successful season on the court. The logo’s resurrection energized the fanbase, and ever since officially adopting the new-old logo, the team has displayed it everywhere they could. During last year’s NBA Playoffs, the Hawks unofficially introduced a modernized version of their classic “Pac-Man” logo (which is actually a silhouette of a Hawk’s head in a circle, for the uninitiated out there).
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